BRANDING
Vibrant Art Deco-Inspired Brand Identity for Thy Tran Architecture by Studio Sly
Thy Tran is a Melbourne-based architect with personality. Having recently relocated to bustling Windsor Studio Sly were tasked with developing an identity that spoke to Thy’s vibrant personality and style.
With a slight Art Deco influence within her work, graphic devices were created, paying homage to the era’s curved lines, incorporating a double T cross - her initials - that intertwine within the shapes.
Using 2 shades of green for vibrant twist on a traditional practice and utilising tactile devices like various shaped rubber brands to enhance client experience and explore brand personality.
With a slight Art Deco influence within her work, graphic devices were created, paying homage to the era’s curved lines, incorporating a double T cross - her initials - that intertwine within the shapes.
Using 2 shades of green for vibrant twist on a traditional practice and utilising tactile devices like various shaped rubber brands to enhance client experience and explore brand personality.
ABOUT STUDIO SLY
Studio Sly shapes, builds and transforms brands. Their process defines strategy and explores materiality, balances the tangible with the intangible, and delivers projects with a profound purpose.
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