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Robert Daniel Nagy   |   http://http://robertnagy.dk

"Dog poop is more than just a source of little irritation in a major city. To create attention to the problem we needed to create involvement, not just another advertising campaign. Our solution was to produce a book - a coffee-table book designed so perfectly that the media couldn’t ignore its message. The results were a lot of attention. Instant nationwide debate on TV, radio, newspapers, both off- and online. Without any paid media the campaign received over 2.7 million media exposures - over half the countries population."

Head of Design @ JWT Design DK with a strong passion for design that visually dares to challenge the ordinary.

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7 Jan