Anagrama | http://anagrama.com
“The custom type designed for the logo is riddled with detail and conveys the artful and precise process of tattoo-making. The tiny, sharp peaks and crevices found in the type directly associates with the moment and accuracy of the tattooing needle piercing human skin. There is a gold-stamped droplet in the closed counter of the logo’s letter ‘A’, a tribute to the everlasting effect of ink in human skin. The golden cross symbol at the bottom of the logotype is a salute to the brand’s Swiss nationality.”
Ideas exchanged generate constant inspiration. Different points of view, opposite focus conciliation and comprehension of our own views, complement our success. That is why we open our doors with the best attitude to continuously collaborate with the press and education.
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