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David Popv   |   http://behance.net/davidpopov

"Our inspiration for the naming came from the layered design of the building created by ESA Architects. A strong identity for the scheme was developed using color and a three tiered concept which reflects the three floors of the building. This central concept is used throughout the marketing materials to communicate the three key sales messages for the scheme, ‘Unique, Design, Advantage’."

I am a graphic designer and art director from Melbourne Australia. I mostly work in brand identity, illustration and print design. I have created brands for companies all over the world and have worked for award winning studios in both London and Melbourne. I also believe setting yourself personal projects is important. It allows you to explore and experiment outside the bounds of the sometimes restrictive corporate design world.

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9 Jul