Kokoro & Moi | http://kokoromoi.com
"The visual identity was designed to communicate the new vivid and diverse city. It is a combination of the history of the old merchant area, the progressive beat of the city today and visions for the future. The classic stripes and the Helsinki colour palette together with the modern typography create a bold look and feel for all communications from spatial design to marketing. The identity speaks volumes about the diversity, the layers of architecture and of the attitude with which the area is taking its place in Helsinki as a catalyst for new things to come. Its objective is to create awareness for the events, experiences and opportunities that lie at the heart of Torikorttelit."
Kokoro & Moi, established in 2001, is a full-service creative agency transforming brands with bold ideas and progressive concepts. Our focus is on strategy, identity and design. The mindset? We are always asking questions, challenging norms and piecing together new worlds to solve tasks in unique ways.
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