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"Our main objective was to re-think traditional packaging methodology. Used as a tool to showcase our ability to think & work beyond convention, we determined from the out-set that drawing inspiration from uncommon sources was essential to the success of the project. Cue the Terpentine: An attractive shape, an airtight seal, something unexpected. This container delivered on all counts, but how to break from the unfriendly, industrial, and for all intensive purposes toxic associations we as consumers have made with that form?

A bright yet soft color palette combined with elegant and approachable serif type helps soften the brand against the harshness of material. A quick sand, prime, and dip in paint helps add some individuality among the products and re-enforces the handmade nature of the product, No two wishbones being exactly the same.”

AKA is not one of those big fancy agencies – they are a small focused design studio that works efficiently to make the most of budgets and timelines through their streamlined positioning and design process. They are a team that believes that “all work and no play makes for a dull day”. While they take their work seriously, they believe you need to enjoy the ride – as the journey is often just as important as the end result.

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22 Jul