Anagrama | http://anagrama.com
"The logotype was inspired, mainly on traditions and rites performed in Mexico in the days before the Spanish Conquest. The names for some products such as the wine, mezcal and sauces were based on the same idea. The restaurant brand employs icons based on prehispanic tools used in the rites from that era. The color palette in Prehispánica is dark, representing the toughness of the era. At the same time, a silver foil is used on the logo printing a modern twist on the brand and its collateral.”
Anagrama is an international branding, architecture and software development firm with offices in Monterrey and Mexico City. Their clients include companies from varied industries in countries all around the world. They create the perfect balance between a design boutique and a business consultancy, from focusing on the development of creative pieces with the upmost attention to details, to providing perfect solutions based on the analysis of tangible data.
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