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Tag Collective    |    http://tag-collective.com

"The identity system for Lake house was inspired by local trail maps - encouraging guest to get out of their room and enjoy the Adirondacks. We used topographic patterns, mountain coordinates and created iconography around the activities available during each season. The color palette is minimal, letting the natural textures and landscape take center stage. A rustic red is used throughout, adding a pop of color that ties back to the rich heritage of the Adirondacks."

At Tag Collective, the mission is to empower the people they believe in with thoughtful design solutions. Tag Collective believes that good design is more than just a pretty face — that’s why they’re dead set on working with visionaries who have the guts to do meaningful work. They promise their clients a process born from human empathy, designed to draw clarity from chaos to help them fulfill their potential.

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17 Sep

Socio Design    |    http://sociodesign.co.uk

"Clutch Bodyshop commissioned Socio alongside their in-house team to contribute some ideas for their new range of supplements. The new packs were designed to reflect the quality and science behind the supplements, positioning Clutch as a premium player in sports nutrition and fitness. The final design combined a minimal typographic aesthetic and simplistic colour palette to create a distinctive pack design that communicated the purity of ingredients within the range. Unfortunately our concepts were not taken forward into production."

Socio Design is a multi-disciplinary graphic design studio based in Farringdon, London. They deliver unique creative solutions that help their clients communicate their core values, engage their audiences and ultimately achieve results.

Socio Design creates brand identities and digital experiences for a varied list of clients, ranging from multinationals to start-ups. They apply meticulous detail, skill and craftsmanship to every stage of their design process, ensuring their work is both unique as well as aesthetically strong. 

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17 Sep

Ten Dollar Fonts: Hardy    |    Official Store

Hardy is a display typeface whose circular cuts replace each angled intersection. For every 45° and 90° angle, there is a circle to soften the edge while still maintaining the typeface’s chiseled appearance. Each circle’s size is determined by the measure of the angle. The result is a largely masculine, yet somewhat awkward geometric face with strong personality.

Hardy is designed by Wade Jeffree, a New York based Designer, Art Director and metal-loving Vegan originally from Melbourne, Australia. Wade currently works at Sagmeister And Walsh.

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15 Sep

Aaron Canning    |    http://aaroncanningdesign.com

"The ‘A’ symbol embodies my own aesthetic and approach to design. It is clean, minimal and typographic. No more than it needs to be a simple representation of my work. The overall identity is strong with impact but also retains an elegant feel. I used a collection of design associated words as a visual element, some using alliteration and some not. A photo of me when I was two adds to the character and extends the visual language making it even more personal."

Aaron Canning is a graphic designer from Dublin, Ireland. He is extremely passionate about typography, book design and everything minimal. His work has a strong emphasis on structure, simplicity and clarity to convey his brief as accurately and precisely as possible. 

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15 Sep