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Cindy T. Mai   |   http://cindytm.com

"Belly Restaurant is a fictional nose-to-tail restaurant located in Chinatown in Los Angeles. The establishment was named "Belly" because so much of this dining experience depends on the belly— one feeds his/her belly, one feeds on bellies, desire originates from the gut, and guts are required to experiment with nose-to-tail eating."

Cindy is a graphic designer based in Los Angeles, California. Her design philosophy is similar to how she approaches her first dates: Make people feel a little uncomfortable but in a really good way. She hasn’t had too many second dates but is enjoying a fulfilling design career. Further, Cindy thinks graphic design should be well-researched, intuitive, clearly articulated, and very handsome.

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23 Feb

Nudge Studio   |   http://studionudge.com

"Situated in an 1800s Charleston-style home, Brown’s Court Bakery is the only remaining structure of four "sister" houses, originally named ‘Brown’s Court’. Aiming to reflect the bakery’s unique blend of the historical and modern charm, we created a brand identity and custom-lettered logo mark that extended from menus and signage to a responsive website."

Nudge is an ambitious two person studio focused on creating visual experiences that shape perception. We believe design adds value and a strategic approach is as important as execution. We are relentless in our pursuit of quality craftsmanship in all that we do.

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19 Feb

Javas Lehn Studio   |   http://javaslehnstudio.com 

"We partnered with a new cold-pressed juice concept in Brooklyn to create a new brand from the ground up. We started by developing a brand idea to convey the ethos that made their juice special: less is more. Inspired by this contradiction we named the brand Tiny Empire, alluding to the idea of something as simple as small-batch juice powering New Yorkers to do big things. With that as our platform, we went to work expressing that idea at every consumer touchpoint—from identity and visual system to retail and online presence."

Javas Lehn Studio is a multidisciplinary design practice based in New York City. We work with a diverse range of clients across the arts, fashion and lifestyle sectors. For each, we employ a bespoke design process with a focus on collaboration and craft, merging traditional design practice with innovative visual and collaborative tools. We work across the latitudes of refinement and innovation to discover and create solutions of distinction.

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9 Feb

Anagrama   |   http://anagrama.com

"Xoclad is a high-end pastry and confectionery shop located in the Mayan Riviera. In a place bustling with tourist activity, Xoclad needed to communicate the area’s strong Mayan culture in a classy way that could never be called cliché or tacky. First, we gave its name a visual and phonetic pre-hispanic feeling that also conveyed one of the shop’s prime products: chocolate. Then we designed a labyrinth-like pattern reminiscent of antique mayan art and architecture ornamentation. The color palette consigns the brand with a sober, clean feeling that makes it modern and sweet."

Ideas exchanged generate constant inspiration. Different points of view, opposite focus conciliation and comprehension of our own views, complement our success. That is why we open our doors with the best attitude to continuously collaborate with the press and education.

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4 Feb