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Manifesto Futura    |    http://mfutura.mx

"Wallpaper* magazine invited us to collaborate in a project that would be exposed during design week in Milan. The task was to create 5 food items that were focused around one particular ingredient, also the branding and packaging. We worked with Alfredo Villanueva, choosing "chili" as our main ingredient, so we could stand out our culture bringing the name of "Mexico" to an international exhibition not only by design but also by it’s gastronomy. In a world where everything screams, everything is flashy, BRUTO remains an outsider, confirming that what is well made can get along with simplicity. What is startling is not necessarily noisy."

Born in 2008 as an Independent Design Studio, Manifiesto Futrua is a boutique-like workshop that seeks to redefine the Mexican design values, maintaining functionality, wit and charisma. We specialize in resource optimization paying attention to every detail. Nowadays our HQ is based in Mexico, but we have clients all over the world.

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8 May

Alejandro Olávarri Pons   |   http://olavarri.com

"A friend of mine offered to sell his vineyard leaves, ready and prepared to become the famous Arab dish; grape leaves. During the preparation of its visual identity, we find that everything’s connected to number five. In short, ‘Jamse’ means five in Arabic, and therefore he ended up naming it Jamse Jamse."

Alejandro is a graphic designer based in Distrito Federal, Mexico. He is focused on graphic design, illustration, cartooning and painting.

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26 Apr

Suizopop   |   http://behance.net/spop

Emerging design studio in Monterrey Mexico. Focused on graphic design, branding, print design and packaging. They provide personalized solutions based on deep understanding of the customer needs.

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25 Mar

lg2boutique   |   http://lg2boutique.com/en

"The new identity of F. MÉNARD, a family business involved in the pork production trade, draws from tradition and is inspired by the very first logo of this 50-year old company, but displays a very modern look. The platform blends genuine old photos with contemporary shots, proving in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority."

To think like a brand means to instil its equity, essence and promise into the heart and mind of the consumer. It means creating a strong, distinctive and pertinent preference that gives the brand added-value over the long run. To act like a retailer means stepping outside of the agency’s four walls, defending the brand’s positioning and expanding its reach, product by product, market by market, square foot by square foot, every single day.

Each one of our ideas must be big enough and powerful enough to deliver short-term results and long-term brand loyalty. It is the core of this idea that creates the best brand-awareness campaign, the best in-store label and everything else in between. It must win over the consumer from the wheel of their car, their grocery basket or their smartphone screen.

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23 Mar