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lg2boutique   |   http://lg2boutique.com/en

"The new identity of F. MÉNARD, a family business involved in the pork production trade, draws from tradition and is inspired by the very first logo of this 50-year old company, but displays a very modern look. The platform blends genuine old photos with contemporary shots, proving in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority."

To think like a brand means to instil its equity, essence and promise into the heart and mind of the consumer. It means creating a strong, distinctive and pertinent preference that gives the brand added-value over the long run. To act like a retailer means stepping outside of the agency’s four walls, defending the brand’s positioning and expanding its reach, product by product, market by market, square foot by square foot, every single day.

Each one of our ideas must be big enough and powerful enough to deliver short-term results and long-term brand loyalty. It is the core of this idea that creates the best brand-awareness campaign, the best in-store label and everything else in between. It must win over the consumer from the wheel of their car, their grocery basket or their smartphone screen.

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23 Mar

Johanna Nyberg   |   http://behance.net/johannanyberg

"Application to Beckmans College of Design 2013, Redesign your local pizzeria."

Johanna is currently attending a Bachelor of Fine arts in Visual Communication at Beckmans College of Design in Stockholm, Sweden. She is interested in graphic design, typography, sculpting and print design.

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19 Mar

Andrea Manzati   |   http://alconic.it

Alconic = Andrea Manzati = Italian illustrator and designer based in Verona, Italy. After 4 years working as a graphic designer and illustrator for Happycentro, dealing with big italian and international clients, I’ve decided to start my professional illustrator career. I love to play and experiment on different styles of illustration, from geometric and simple images to physical composition using plasticine.

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12 Mar

Cindy T. Mai   |   http://cindytm.com

"Belly Restaurant is a fictional nose-to-tail restaurant located in Chinatown in Los Angeles. The establishment was named "Belly" because so much of this dining experience depends on the belly— one feeds his/her belly, one feeds on bellies, desire originates from the gut, and guts are required to experiment with nose-to-tail eating."

Cindy is a graphic designer based in Los Angeles, California. Her design philosophy is similar to how she approaches her first dates: Make people feel a little uncomfortable but in a really good way. She hasn’t had too many second dates but is enjoying a fulfilling design career. Further, Cindy thinks graphic design should be well-researched, intuitive, clearly articulated, and very handsome.

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23 Feb