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 JP GRAZIANO Concept by Jen Serafini and Jack Muldowney

Jen and Jack wanted to collaborate on a branding project together, so they decided to rebrand their favorite sandwich shop, JP Graziano, as a concept design.

JP Graziano is one of the oldest and most recognized sandwich shops and Italian grocer here in the West Loop of Chicago. They pride themselves on a rich history and generations of a family owned business, which is something Jen and Jack wanted to focus on and celebrate in their new concept. The colors lend themselves to a more traditional Italian look, while the clean and simple typography balances out the style by bringing in some more modern touches. They had a ton of fun building this brand out, from postcards to stickers and sandwich wrappers. 

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24 Jul

High Tide    |    http://hightidenyc.com

"Kotoba, the Japanese word for language, is a collective knitwear brand that strives to produce timeless pieces for the modern woman. Kotoba focuses on promoting Wholegarment knitting technology, which is a revolutionary knitwear system developed by Shima Seiki. We’ve worked with Kotoba since their inception, helping to establish the brand’s identity through logo and website design, packaging, stationary collateral, and lookbook production."

High Tide is an independent design studio creating compelling visual narrative through innovative and interactive media tools. By partnering with a visionary group of photographers, illustrators, and developers, High Tide creates timeless design that conveys a unique identity and emotional resonance. From branding and marketing projects to limited edition publications and site-specific installations, High Tide communicates a vision that pushes the boundaries of traditional design.

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22 Jul

Designer of the week - 14/07/2014

Michael Mason    |    http://mmason.ca

Michael is an Art Director and Graphic Designer living in Montréal, Québec (Canada). He is focused on graphic design, print design, typography and illustration.

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15 Jul

Harley Jackman    |    http://harleyjackman.com

"As one of my university briefs, for the 2015 design I decided to reimagine the festival and create a clean, simple brand that is easily expandable across multiple formats and/or event collateral. The concept behind the brand mark was that each of the vertical or diagonal strokes represents element of the festival, whether that be dance, theater or visual art, etc. Only when brought together as a group, it forms the letter ‘M’; only when brought together, it becomes the MOFO festival."

Harley Jackman is a graphic designer from Melbourne, Australia. He is focused on graphic design, branding, typography and print design.

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14 Jul