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lg2boutique   |   http://lg2boutique.com/en

"The new identity of F. MÉNARD, a family business involved in the pork production trade, draws from tradition and is inspired by the very first logo of this 50-year old company, but displays a very modern look. The platform blends genuine old photos with contemporary shots, proving in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority."

To think like a brand means to instil its equity, essence and promise into the heart and mind of the consumer. It means creating a strong, distinctive and pertinent preference that gives the brand added-value over the long run. To act like a retailer means stepping outside of the agency’s four walls, defending the brand’s positioning and expanding its reach, product by product, market by market, square foot by square foot, every single day.

Each one of our ideas must be big enough and powerful enough to deliver short-term results and long-term brand loyalty. It is the core of this idea that creates the best brand-awareness campaign, the best in-store label and everything else in between. It must win over the consumer from the wheel of their car, their grocery basket or their smartphone screen.

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23 Mar

Johanna Nyberg   |   http://behance.net/johannanyberg

"Application to Beckmans College of Design 2013, Redesign your local pizzeria."

Johanna is currently attending a Bachelor of Fine arts in Visual Communication at Beckmans College of Design in Stockholm, Sweden. She is interested in graphic design, typography, sculpting and print design.

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19 Mar

Anagrama   |   http://anagrama.com

"Like their clothes, our branding for Piper & Sons is characterized by a cool, contemporary style, high brand value, and exceptional craftsmanship. 

Drawing inspiration from nature, fantasy, and the youthful innocence of children, our proposal consists of a mature logotype that communicates the brand’s premium value and a whimsical jumping fox reminiscent of typical children’s fairy tale characters.

The fox illustration was carefully crafted by hand, making sure its illustrative detail was fuzzy, friendly, cute and, at the same time, contemporary and young. The color palette features mint, a choice color that provides a cool, youthful and natural pop to each piece that is appealing to both girls and boys. The copper foil print finish over uncoated paper are thrown in to round up the brand’s whimsy and subtly elegant characteristics.”

Ideas exchanged generate constant inspiration. Different points of view, opposite focus conciliation and comprehension of our own views, complement our success. That is why we open our doors with the best attitude to continuously collaborate with the press and education.

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18 Mar

Stranger & Stranger   |   http://strangerandstranger.com

"The Hanson Family, Californian through and through, have built a distillery in Sonoma wine country and are making vodka out of local grapes. They believe in checking quality and hand crafting so much that the labels are all signed and applied by the three Hanson sons. We wanted the brand to reflect the hand finished aspect of the product and stand out as a Californian icon."

Stranger & Stranger is a packaging design company specializing in the alcoholic drinks industry. We research, name and register brands worldwide. We design bespoke bottle shapes, labels, closures and all secondary packaging. We also create all marketing support material and environment dressing. Last but not least, we supervise production to the highest standards.

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10 Mar