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 JP GRAZIANO Concept by Jen Serafini and Jack Muldowney

Jen and Jack wanted to collaborate on a branding project together, so they decided to rebrand their favorite sandwich shop, JP Graziano, as a concept design.

JP Graziano is one of the oldest and most recognized sandwich shops and Italian grocer here in the West Loop of Chicago. They pride themselves on a rich history and generations of a family owned business, which is something Jen and Jack wanted to focus on and celebrate in their new concept. The colors lend themselves to a more traditional Italian look, while the clean and simple typography balances out the style by bringing in some more modern touches. They had a ton of fun building this brand out, from postcards to stickers and sandwich wrappers. 

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24 Jul

Also Known As    |    http://alsoknownas.ca

"Our main objective was to re-think traditional packaging methodology. Used as a tool to showcase our ability to think & work beyond convention, we determined from the out-set that drawing inspiration from uncommon sources was essential to the success of the project. Cue the Terpentine: An attractive shape, an airtight seal, something unexpected. This container delivered on all counts, but how to break from the unfriendly, industrial, and for all intensive purposes toxic associations we as consumers have made with that form?

A bright yet soft color palette combined with elegant and approachable serif type helps soften the brand against the harshness of material. A quick sand, prime, and dip in paint helps add some individuality among the products and re-enforces the handmade nature of the product, No two wishbones being exactly the same.”

AKA is not one of those big fancy agencies – they are a small focused design studio that works efficiently to make the most of budgets and timelines through their streamlined positioning and design process. They are a team that believes that “all work and no play makes for a dull day”. While they take their work seriously, they believe you need to enjoy the ride – as the journey is often just as important as the end result.

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22 Jul

Designer of the week - 21/07/2014

Karming Wong    |    http://behance.net/karming

Karming Wong is a graphic designer based in Kuala Lumpur - Malaysia, who practices craftsmanship, across print, web and a bit of creative writing. He likes to combine art and design together as he believes that there’s a interrelationship between two.

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21 Jul

Brogen Averill    |    http://brogenaverill.com

"The Writers Block is a promotional piece for writers at the Pond."

Brogen Averill Studio’s portfolio comprises major assignments for a “who’s who” of international brands as well as an enviable selection of niche design projects. Working with some of the world’s most successful companies and individuals, they have gained an international reputation, producing versatile and innovative design.

Returning from Europe to New Zealand in 2004, Brogen Averill Studio was established. The influence of European design culture and tradition has continued to inform their work, which is applied to a diverse range of mediums. They create concept lead design, investigating requirements and translating them into solutions that are intelligent, creatively inspiring and ultimately different.

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20 Jul