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lg2boutique   |   http://lg2boutique.com/en

"The new identity of F. MÉNARD, a family business involved in the pork production trade, draws from tradition and is inspired by the very first logo of this 50-year old company, but displays a very modern look. The platform blends genuine old photos with contemporary shots, proving in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority."

To think like a brand means to instil its equity, essence and promise into the heart and mind of the consumer. It means creating a strong, distinctive and pertinent preference that gives the brand added-value over the long run. To act like a retailer means stepping outside of the agency’s four walls, defending the brand’s positioning and expanding its reach, product by product, market by market, square foot by square foot, every single day.

Each one of our ideas must be big enough and powerful enough to deliver short-term results and long-term brand loyalty. It is the core of this idea that creates the best brand-awareness campaign, the best in-store label and everything else in between. It must win over the consumer from the wheel of their car, their grocery basket or their smartphone screen.

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23 Mar

Anagrama   |   http://anagrama.com

"Like their clothes, our branding for Piper & Sons is characterized by a cool, contemporary style, high brand value, and exceptional craftsmanship. 

Drawing inspiration from nature, fantasy, and the youthful innocence of children, our proposal consists of a mature logotype that communicates the brand’s premium value and a whimsical jumping fox reminiscent of typical children’s fairy tale characters.

The fox illustration was carefully crafted by hand, making sure its illustrative detail was fuzzy, friendly, cute and, at the same time, contemporary and young. The color palette features mint, a choice color that provides a cool, youthful and natural pop to each piece that is appealing to both girls and boys. The copper foil print finish over uncoated paper are thrown in to round up the brand’s whimsy and subtly elegant characteristics.”

Ideas exchanged generate constant inspiration. Different points of view, opposite focus conciliation and comprehension of our own views, complement our success. That is why we open our doors with the best attitude to continuously collaborate with the press and education.

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18 Mar

Joe Ling   |   http://behance.net/JoeLing

"The logo is four letterforms drawn from two different perspectives.  The letters are freestanding forms designed to represent IKEA’s furniture in a room, showing the ability to mix and match with different angles, styles, and perspectives. The logo is organic, just like IKEA, it changes from a black line to a colored one to fit its context. The rest of the identity is based around the four primary colors (all sampled from current IKEA ranges) and the idea of assembly. The logo is often split up across several different elements (business card, and lanyard) which requires interaction to assemble and create the logo - exactly what IKEA is all about. "

Joe Ling is a second year Graphic Design student at Norwich University of the Arts. He has a particular passion for print design, editorial design, branding, and analogue/digital photography. 

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16 Mar

Nudge Studio   |   http://studionudge.com

"Situated in an 1800s Charleston-style home, Brown’s Court Bakery is the only remaining structure of four "sister" houses, originally named ‘Brown’s Court’. Aiming to reflect the bakery’s unique blend of the historical and modern charm, we created a brand identity and custom-lettered logo mark that extended from menus and signage to a responsive website."

Nudge is an ambitious two person studio focused on creating visual experiences that shape perception. We believe design adds value and a strategic approach is as important as execution. We are relentless in our pursuit of quality craftsmanship in all that we do.

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19 Feb