Home             Archive             Creatives             Resources             Information             Support            Shop


Contemporary Brand Identity for Prospect Coffee Roasting Company by Alter

Prospect is a specialty coffee roasting and retail company started in 2014 by brothers Blake and Derek Ulrich in Ventura, California.

The identity Alter created for Prospect drew inspiration from the great legacy of American typographic branding. They were looking for a contemporary execution with an underlying sense of familiarity and character.  

Marr Sans by Commercial Type provided the perfect fit and works beautifully across a series of packages, each designed in a single size and weight.

To add dimension and tone Alter worked up a series of loose illustrations that eventually became a relaxed and welcoming thread throughout. They’re a kind of riff on how they imagine the Californian coffee experience. Pretty chill and super friendly.

Design: Alter
Photography: Jesse Carmody, Mark Lobo

Copyright @ Alter
Alter is a design studio making change that inspires
curiosity, desire, and builds structure and strategy. Alter’s work spans Architecture, Art, Education, Government, Construction, Hospitality, Music and Retail. And many things that fall in between. They are a collaborative, flexible and responsive creative partner.

The Design Blog

We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences.


More awesome inspiration, delivered directly to your inbox.

Subscribe now ︎︎︎

© The Design Blog 2023
All images copyright to their respective owners.
Curated, Designed & Buillt by ONNO