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Geometric Brand Identity Design for a Danish Café Kafeteria by NR2154

The menu and experience at Kafeteria combine Japanese minimalism and Danish culture with modern sensibilities. Sitting inside the National Gallery of Denmark, the café's interior is designed by Vietnamese-Danish artist Danh Vo. It houses Dinesen floors, Noguchi light sculptures, and furniture from Poul M. Volther, Nanna Ditzel, Enzo Mari, framed by ceiling arches and classical marble statues.

Taking these cues, NR2154 designed a geometric, friendly, and understated lowercase sans-serif logomark that embraces the café's Zen sensibility.

A custom typeface—based on the logomark—was also created to be used across promotional materials and printed collateral.

Every touchpoint was designed using the custom typeface to build a cohesive brand voice that elevates Chef Frederick Bille Brahe and chef Jakob Kjær's culinary approach to creating simple, organic Japanese and Danish recipes.

Agency: NR2154
Creative Director: Jacob Wildschiodtz
Design Director: Elina Asanti
Art Director: Ayaka B. Ito
Designer: Stefanie Brückler

Restaurant Photography by Kafeteria
Project Photography by Ayaka B. Ito

Copyright @ NR2154
Creative studio based in New York, Paris, and Copenhagen, helping ambitious businesses, brands, and institutions grow their impact through strategic design. NR2154 are experts at identifying and highlighting the unique qualities of a brand. From this foundation, their multidisciplinary team works as one to create powerful stories across mediums.

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