TDB



Home             Archive             Creatives             Resources             Information             Support            Shop




BRANDING

Playful Brand Identity for Parkette Store by Kinoto Studio




Parkette is a thoughtfully curated boutique in Hamilton, Canada, offering beautifully crafted clothes, toys, accessories, books, homeware, and more.

The name is a nod to a local term that describes a small park with play areas for kids. Kinoto Studio’s mission while defining parkette’s identity was to capture the essence of its core principle: "Forever fun."

The logo, a versatile mascot and icon, is at the heart of the brand. It embodies the spirit of Parkette, serving as a symbol of playfulness and creativity, where you're invited to shape and reinterpret as you please, making it your own.

Additionally, Kinoto developed a vibrant color palette and a collection of childlike illustrations to enhance the experience of Parkette.







CREDITS
Design: Kinoto Studio
Photos: Spencer Blackwood

Copyright @ Kinoto Studio
ABOUT KINOTO STUDIO
Kinoto is a Buenos-Aires based graphic design studio founded by Romi Rios and Lucho Geoffroy. They specialize in brand identity design, and are known for their versatile, vibrant, fun, and colorful work.




The Design Blog


We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences.

Newsletter


More awesome inspiration, delivered directly to your inbox.

Subscribe now ︎︎︎



© The Design Blog 2023
All images copyright to their respective owners.
Curated, Designed & Buillt by ONNO