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Brand Identity for Entrée Chef-Crafted Meal Delivery Service by Saint Urbain

Entrée’s delivery service provides chef-crafted meals that taste as good as a plate from your favorite restaurant. In a highly competitive market, they needed a fresh brand strategy and identity to set them apart and capture a new audience.

Entrée brings joy, community, flavor, and culture to any home with a few simple meals. Saint Urbain’s visual identity leans into the idea of setting the table, with placements built from unique borders, shapes and frames.

Entrée’s new mission, to expand people’s palettes and perspectives, comes to life through an editorial-inspired typography that educates, excites, and engages. Finally, a muted-yet-expressive color palette complements each dish, recipe, and moment without overpowering it.

Design: Saint Urbain
Creative Director: Alex Ostroff
Creative: Morgan Light, Allison Gutman

Copyright @ Saint Urbain
Saint Urbain is a multidisciplinary team of
 young-ish designers, strategists, and writers from around the globe. They are an award-winning creative agency that loves working with passionate people to create — something special. 

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