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Brand Identity Design and Strategy for 166 Main by Authentic

From urban convenience to river trails, 166 Main offers residents urban living with a scenic side. Their new brand captures the essence of modern Watertown: Crisp, bold, and beautiful.

Facing a compressed timeline and dealing with limited resources, 166 Main needed a strong brand strategy and integrated marketing plan that could uniquely position 166 Main to attract urban professionals and rapidly drive pre-leasing.

To stand out in the crowded Boston market, Authentic designed a compelling brand identity and a robust marketing strategy to propel them forward.

The brand had to appeal to urban professionals seeking upscale amenities, premium finishes, and a vibrant, walkable location just minutes from Boston. This identity required consistency across platforms to reach and convert the target demographic.

Authentic started by developing 166 Main's brand positioning around sophisticated urban living. Drawing inspiration from the exterior brickwork, we designed an elegant yet forward-thinking brand aesthetic.

The new brand ecosystem extended through branded website splash pages, sales collateral for leasing agents, and upscale onsite signage, all of which came together to create cohesive brand touchpoints reflecting 166 Main's premium quality.

Design: Authentic
Copyright @ Authentic
Authentic is a full-service creative partner for the real estate industry. They work with forward-thinking real estate partners who want to harness the power of brand, increase leasing velocity, and improve ROI.

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