BRANDING
Holistic brand identity for Soprana blends Italian hospitality with locally sourced ingredients by Outline
For a rooftop restaurant in downtown Asheville, stunning mountain views compete with fresh-from-the-brick-oven pizzas for diners’ attention.
Outline’s holistic brand work highlighted the way Soprana’s casual atmosphere blends Italian hospitality with locally sourced ingredients, ultimately attracting visitors and locals alike.
Outline’s holistic brand work highlighted the way Soprana’s casual atmosphere blends Italian hospitality with locally sourced ingredients, ultimately attracting visitors and locals alike.
In conceiving of a name for the restaurant, Outline took inspiration from the culinary direction as much as they did their spot in Asheville’s skyline. The name Soprana was derived from an Italian adverb meaning “on top,” while the custom wordmark taps into the feeling of red sauce and rising dough.
They leaned into Appalachia meets Alpine aesthetics, nodding to vintage outdoor brands and Italian precision. Icons were set in a halftone style to mimic embroidery (and were occasionally bookmarked by map coordinates), while embossed, leather-bound, richly saturated menus make exploring offerings a delight.
While the space was in progress, Outline consulted with their team to advise on materials and colorways to complement the brand aesthetic. Warm leathers, blond woods, rich greens and pops of red feel like a destination rather than a campsite.
Outline also worked with the Soprana team to select uniforms that reflected the space’s warm, casual welcoming hospitality with sturdy, hardworking fabrics that soften with wear. (Like all the best adventure gear.) Red canvas and light chambray denim were detailed with embroidery, patches, webbing and rope.
They leaned into Appalachia meets Alpine aesthetics, nodding to vintage outdoor brands and Italian precision. Icons were set in a halftone style to mimic embroidery (and were occasionally bookmarked by map coordinates), while embossed, leather-bound, richly saturated menus make exploring offerings a delight.
While the space was in progress, Outline consulted with their team to advise on materials and colorways to complement the brand aesthetic. Warm leathers, blond woods, rich greens and pops of red feel like a destination rather than a campsite.
Outline also worked with the Soprana team to select uniforms that reflected the space’s warm, casual welcoming hospitality with sturdy, hardworking fabrics that soften with wear. (Like all the best adventure gear.) Red canvas and light chambray denim were detailed with embroidery, patches, webbing and rope.
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