Home             Archive             Creatives             Resources             About             Support            Shop



BRANDING

Identity for Walter Whisky pays tribute to the adventurer’s spirit by A Friend of Mine





Walter is a whisky with an adventurer’s spirit; exploring the world, its cultures, and its cuisines with an appetite for authenticity and a love for a good dram of whisky.

At its heart, the personality of 'Walter' is inspired by raconteurs, wanderers and fearless explorers who embody a zest for life and an appreciation for the journey, savoured one sip at a time.

Walter whisky is a fusion of tradition and innovation, meticulously curated to offer a sensory journey through the world of flavours.

Each bottle, with a colourful, abstract illustration reminiscent of a mapped cluster of islands, is designed to reflect the diverse landscapes, cultures, and flavours discovered through travel, inviting whisky lovers to embark on their own spirited adventures.






Crafted by chefs-turned-distillers Brendon Mitchell & Katie Krauss, the name ‘Walter’ was inherited from Katie’s grandfather, adding a personal touch into the making of Walter Whisky. The logotype is a hand-drawn Walter signature — encapsulating a rebellious, unpretentious and authentic nature. Each box is a hand numbered limited edition of 500.

Art direction for product photography embraces the theme of ‘oddities’ — playful collections of souvenirs, peculiar finds, and keepsakes from everyday life gathered on a traveller’s journey.

The soul of Walter lies in the celebration of life, the pursuit of genuine experiences, and the joy of discovery. A toast to embracing the unknown and savouring every drop of life’s journey.









The Design Blog


We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences.

Newsletter


More awesome inspiration, delivered directly to your inbox.

Subscribe now ︎︎︎




The Design Blog


We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences.

Newsletter


More awesome inspiration, delivered directly to your inbox.

Subscribe now ︎︎︎



© The Design Blog 2025 
All images copyright to their respective owners.
Curated, Designed & Buillt by ONNO