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BRANDING

Branding for LaTrove Emphasizes Discovery Through Refined Stationery and Thoughtful Details by Menta.





LaTrove is a travel company specializing in corporate and high-end leisure experiences. It epitomizes excellence, offering a service that blends sophistication, effortless luxury, and genuine warmth.

Menta. developed a tailored brand identity to reflect LaTrove’s promise. The bespoke wordmark conveys timeless elegance, while the symbol—a bird in flight carrying the key to the trove—represents discovery and unlocking less common destinations.






The stationery set was designed to translate LaTrove’s philosophy into tangible and memorable touchpoints, creating a sense of refinement from the very first interaction.

It extends this narrative through thoughtful materials and details that elevate every client experience. A vintage-inspired tag adds charm to the gifting experience, reinforcing LaTrove’s commitment to thoughtful, personal touches.










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