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BRANDING

Contemporary Brand Identity for Park Road by Vanderbrand




Park Road will stand as a symbol of architectural excellence, a vision realized by Capital Developments and Diamond Schmitt.

The building is a contemporary reinterpretation of flatiron architectural design and its location at the intersection of Yorkville and Rosedale achieves a harmonious balance between city and park living.

Vanderbrand developed an immersive experience punctuated by a refined brand narrative.







The cross-platform campaign highlights Park Road as a residence of distinction with timeless architecture and forward-thinking design, while emphasizing the premium amenities within the sought-after location of Yorkville.

Every touchpoint is carefully curated to reflect the inherent quality of the residence, seamlessly incorporating both classic and contemporary brand applications.






CREDITS
Design: Vanderbrand
Architecture: Diamond Schmitt

Copyright @ Vanderbrand
ABOUT VANDERBRAND
Vanderbrand combines expertise across a wide range of creative fields to deliver strategically considered brands and campaigns over multiple touch points.



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