Identity Design for Göteborgs Auktionsverk by Lundgren+Lindqvist

Göteborgs Auktionsverk was founded in 1681, making it the world’s second-oldest auction house, just a few years behind Stockholms Auktionsverk. The auction house was founded when the magistrate in Gothenburg sought permission from the government to conduct auction business, as a way of handling the estates of deceased citizens of wealth.

Today, Göteborgs Auktionsverk operates as a modern auction house, with Quality Auctions in Spring and Autumn, as well as daily online auctions. To emphasise the transition from being a more traditional auction house to becoming a key player in the contemporary world of auctions, Lundgren+Lindqvist undertook a redesign of the visual identity.

Although the brief emphasized the importance of updating the visual identity, it was also made clear that it was equally important to build upon the long history of the auction house. Hence, a series of careful updates was carried out, including the redrawing of the classic emblem, which, after more than 300 years in business, has become strongly associated with the auction house.

The wordmark was also redesigned, and a display version was introduced, proudly displaying 1681 as a natural part of the brand. Step by step, the various assets in the visual identity have been evaluated and updated. Slowly but surely, the new identity is being rolled out. After all, when you have been around for more than 350 years, there is no need to rush.

Sweden-based design studio founded and led by Andreas Friberg Lundgren and Carl-Johan Lindqvist. Known for its conceptually driven approach, the studio has earned an international reputation for delivering high-quality design solutions that are visually striking and intellectually engaging.