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Identity Design that Pays Homage to the Sandwich Shops and Delis by CENTER




Molly Baz is a bestselling cookbook author, recipe developer and condiment connoisseur, with a lifelong love of eating and teaching other people how to cook. Molly set out to make a mayo that makes it easy for home cooks to make any sandwich delicious at the squeeze of a bottle. Meet Ayoh—the greatest thing since sliced bread.

CENTER worked with Molly to craft a design system that pays homage to the sandwich shops, delis and diners that gave birth to the quintessentially American go-anywhere food.

Inspired by menu-boards and vintage ephemera, it celebrates the legacy of the places and recipes passed down through generations.







CREDITS
Team: Ellie Jepsen, Andrew Gallowa, Ciaran Brandin, Rob Oechsle, Hanna Puli, Pete Freeman, Rhianydd Hylton, Kevin Bator, Dehlia Hennessy Brown, Grace Dawson, Alex Center

Photography: PEDEN+MUNK
Strategy: Thomas Pokorn
Logo Lettering: Alec Tear
Motion: Johnny Lee

Copyright @ CENTER
ABOUT CENTER
CENTER is a kind, caring and collaborative team of humans building brands people love.




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