Branding for a small-town craft brewery.
Mountainview Brewing Co. is a craft brewery nestled in the shadows of the Cascade foothills in iconic Hope, BC, a town known for the 1982 filming of Rambo: First Blood.
Offering a long tap list of crushable staples and experimental craft beers from their spacious brewery in a converted mechanic garage, Mountainview embraces its dual roles serving both the local community of Hope and highway travellers making their last pit stop before a long drive through the mountain pass.
Working with Mountainview from the beginning, Memory developed an in-depth visual identity and brand voice inspired by roadside diner kitsch and a utilitarian industrial aesthetic. Memory designed and managed production of the entire brand suite, including brewery signage and wayfinding, flexible menu systems, custom tasting flight trays, packaging, and interior collateral and merchandise.
Mountainview Brewing Co. is a craft brewery nestled in the shadows of the Cascade foothills in iconic Hope, BC, a town known for the 1982 filming of Rambo: First Blood.
Offering a long tap list of crushable staples and experimental craft beers from their spacious brewery in a converted mechanic garage, Mountainview embraces its dual roles serving both the local community of Hope and highway travellers making their last pit stop before a long drive through the mountain pass.
Working with Mountainview from the beginning, Memory developed an in-depth visual identity and brand voice inspired by roadside diner kitsch and a utilitarian industrial aesthetic. Memory designed and managed production of the entire brand suite, including brewery signage and wayfinding, flexible menu systems, custom tasting flight trays, packaging, and interior collateral and merchandise.
ABOUT MEMORY
Discover more
The Design Blog
We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences.