Bread leaves a trace, so does design.
Creating a brand for a bakery like Origo meant staying close to what really matters: ingredients, process, and care. Origo refers to the origin, and that word became the foundation for Hey Studio's graphic system, which feels handmade, approachable, and quietly confident.
The logo is a custom wordmark with soft curves and a subtle rhythm, drawn to evoke a sense of something shaped by hand, not software. No extras, no shortcuts. Just gesture, proportion, and intention.
The visual language expands naturally, with warm terracotta, raw textures, clean layouts, and playful stripes reflecting the sensory world of fresh bread and slow mornings. The result is an identity that feels baked, not built.
Creating a brand for a bakery like Origo meant staying close to what really matters: ingredients, process, and care. Origo refers to the origin, and that word became the foundation for Hey Studio's graphic system, which feels handmade, approachable, and quietly confident.
The logo is a custom wordmark with soft curves and a subtle rhythm, drawn to evoke a sense of something shaped by hand, not software. No extras, no shortcuts. Just gesture, proportion, and intention.
The visual language expands naturally, with warm terracotta, raw textures, clean layouts, and playful stripes reflecting the sensory world of fresh bread and slow mornings. The result is an identity that feels baked, not built.
ABOUT HEY
Hey, known as Hey Studio, is a Barcelona-based creative studio founded in 2007. They specialize in developing creative strategies and visual languages for clients worldwide. Their collaborative approach and passionate team enable them to create impactful designs that meet their clients' needs and resonate with their target audiences.
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The Design Blog
We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences.
The Design Blog
We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences.