Caring for your mind is as important as caring for your body. But while the path to physical fitness is clear (diet, stretching, exercise), there’s surprisingly little guidance when it comes to our minds.
The Mind Company is changing that by creating the tools we need to give our minds their daily due.
With two wildly successful apps under their belt, Elevate (brain games) and Balance (meditation), the team at Elevate Labs approached Goodside to create a brand that could tell the bigger story.
The Mind Company is changing that by creating the tools we need to give our minds their daily due.
With two wildly successful apps under their belt, Elevate (brain games) and Balance (meditation), the team at Elevate Labs approached Goodside to create a brand that could tell the bigger story.
What if we gave our minds more than just a daily cup of coffee? What if we took care of our brains the way we do our bodies? These were the kinds of questions that our project team seemed to be asking constantly. That singular passion—really, an obsession—with the mind became the center of our brand strategy and the driving force behind our laser-focused name for the new parent company: The Mind Company.
Building on the new name and strategy, Goodside went all out on a brand identity that makes mental fitness fun, accessible, and energizing.
The visual system is as delightfully colorful as the mind itself. It all stems from an abstract brain logo mark, which becomes a framing device, a texture, and a flexible language that unifies two very distinct existing apps.
The verbal identity is full of play too, with a bold, kinetic type and messaging system designed to get your mind moving.
Building on the new name and strategy, Goodside went all out on a brand identity that makes mental fitness fun, accessible, and energizing.
The visual system is as delightfully colorful as the mind itself. It all stems from an abstract brain logo mark, which becomes a framing device, a texture, and a flexible language that unifies two very distinct existing apps.
The verbal identity is full of play too, with a bold, kinetic type and messaging system designed to get your mind moving.
CREDITS
Design: Goodside
Team: Danielle LaRoy, Jessica Streliof,
Stina Wahlén, The Mind Company
Copyright @ Goodside
Design: Goodside
Team: Danielle LaRoy, Jessica Streliof,
Stina Wahlén, The Mind Company
Copyright @ Goodside
ABOUT GOODSIDE
Goodside is a full-service brand studio led by Jessica Strelioff and Danielle LaRoy. After years of working in-house and agency-side, we teamed up to create a new kind of studio. One part visual. One part verbal. Weaving color, concept, and copy into cohesive brand systems that scale.
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The Design Blog
We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences.
The Design Blog
We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences.