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BRANDING

Identity for Tsukiyo Aims to Recreate the Vibrant Nights of Osaka by The Colour Club




A modern Japanese street food concept that brings the electric atmosphere of Osaka’s Dotonbori district to Sydney. The experience aims to recreate the vibrant nights of Osaka, offering authentic flavours and scents reminiscent of the bustling streets of Dotonbori.

The Colour Club studio’s challenge was to combine Japanese street culture and tradition with a modern twist, giving Tsukiyo a unique identity in Sydney’s competitive food scene.





We incorporated a moon icon into the logo and used rotating typography to represent the moon’s movement across the sky, drawing inspiration from the celestial theme. The neon signage pays tribute to the iconic streetlights of Osaka and adds excitement to Tsukiyo’s visual identity.

The packaging design features custom boxes for takoyaki, with graphics and colors echoing the experience of dining under the glow of neon lights and gazing upon the moon-inspired logo.









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