TDB



Home             Archive             Creatives             Resources             Information             Support            Shop



PACKAGING

Packaging for Ginori LCDC Collection by Auge Design




For almost three hundred years, Ginori 1735 has been one of the leading brands in the world in the lifestyle luxury goods sector, an expression of Italian excellence in pure porcelain and in design of the highest quality.

The LCDC Home fragrance collection embraces this new vision with a celebration of the characters that in a creative imagination created the community around Queen Caterina de’ Medici. A model of visionary femininity capable of embody a modern elegance.

Auge Design were asked to create a package for the different characters designed by Luca Nichetto. They designed a set of boxes for 8 different objects/characters, that’s the number of members of Caterina de’ Medici community – each with its own meaning and features.







Each character is available in three different fragrances in form of candles or incense also inserted in specific packs and sold both with the characters and separately.

Considering all the different objects Auge’s goal was to gather everything in a unique symbol and belief, therefore the Medici coat of arms became their key visual representing the modern renaissance and the collection itself with a spark.

Colors and finishing on the primary packs refer to a royal palette whereas the secondary packs (candles and incense) colors refer to the different fragrances with a pastel tones.







CREDITS
Design: Auge Design
Copyright @ Auge Design
ABOUT AUGE DESIGN
Auge Design is a branding design agency, creating a diverse range of work spanning across strategy, identity, packaging, spatial and digital design.



You Might Also Like





The Design Blog


We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences.

Newsletter


More awesome inspiration, delivered directly to your inbox.

Subscribe now ︎︎︎



© The Design Blog 2024 
All images copyright to their respective owners.
Curated, Designed & Buillt by ONNO