PACKAGING
Packaging for Nazionale is inspired by the uniquely Italian social ritual of foosball by Auge Design
Nazionale is a brand that captures the essence of Italian heritage, celebrating the authenticity of two iconic spirits: Amaro Nazionale and Limoncello Nazionale.
Auge’s design blends Italian tradition with a contemporary, upscale aesthetic. Inspired by the uniquely Italian social ritual of foosball in neighborhood bars, the bottles are shaped as stylized foosball players—red for Amaro, blue for Limoncello—instantly recognizable and iconic.
The spherical custom cap becomes the player’s head, a sculpted front label forms the body, and a circular back label symbolizes the ball, printed on textured paper reminiscent of the game’s surfaces.
Each detail was carefully considered: the UV-embossed logo adds tactile sophistication, while a subtle die-cut crest nods to the emblem found on real foosball figures. The result is a visual identity that is elegant, timeless, and playfully Italian—an authentic expression of “The Italian Spirit.”
Auge’s design blends Italian tradition with a contemporary, upscale aesthetic. Inspired by the uniquely Italian social ritual of foosball in neighborhood bars, the bottles are shaped as stylized foosball players—red for Amaro, blue for Limoncello—instantly recognizable and iconic.
The spherical custom cap becomes the player’s head, a sculpted front label forms the body, and a circular back label symbolizes the ball, printed on textured paper reminiscent of the game’s surfaces.
Each detail was carefully considered: the UV-embossed logo adds tactile sophistication, while a subtle die-cut crest nods to the emblem found on real foosball figures. The result is a visual identity that is elegant, timeless, and playfully Italian—an authentic expression of “The Italian Spirit.”
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The Design Blog
We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences.
The Design Blog
We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences.