BRANDING
Quirky Modernist Brand Identity for Chandigarh Café by Dennis
Chandigarh Café pays homage to the modernist heydays of the 1950s. A time of prosperity, indulgence and optimism for the future.
Chandigarh Café is named after the city in the north of India where the famous architect Le Corbusier freely experimented with urban design ideas. A city like no other was created, with wide spaces where people could live in joy, simplicity and harmony.
This was the inspiration to create a restaurant that puts faith in the future, offering a space for all to enjoy, to relax and to feel inspired – away from the hustle and bustle of Barcelona. It is fittingly situated in a modernist house that was constructed during the same years as Chandigarh.
Chandigarh Café is named after the city in the north of India where the famous architect Le Corbusier freely experimented with urban design ideas. A city like no other was created, with wide spaces where people could live in joy, simplicity and harmony.
This was the inspiration to create a restaurant that puts faith in the future, offering a space for all to enjoy, to relax and to feel inspired – away from the hustle and bustle of Barcelona. It is fittingly situated in a modernist house that was constructed during the same years as Chandigarh.
At the heart of the Dennis studio's identity is a custom logo designed to reflect the city's blocky concrete architecture. Some of the letterforms contain quirky details that nod to the weird, wonderful (and surprisingly organic) details in Le Corbusier's building.
A bright and cheerful colour palette was chosen to match the interiors while giving guests a feeling of positivity & joy.
A bright and cheerful colour palette was chosen to match the interiors while giving guests a feeling of positivity & joy.
ABOUT DENNIS
Dennis is a branding & design studio. They are really good at figuring out what makes their clients different and giving them the tools to set their brand apart.
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