BRANDING
Timeless Rebrand of Regina Hotel Inspired by Rich History by Dennis
Regina's story is a story of reinvention. From royal entourages to famous footballers, its walls have seen it all. A hotel where every stay is a timeless experience. An indulgence of fresh ideas, classic tastes and new beginnings. A stay at Regina is a stay that stays with you.
This inspired the development of a unique and authentic concept at the heart of our rebranding: “Reinvent yourself, Stay timeless”.
To develop the new visual identity, Dennis went deep into the history of the hotel, uncovering timeless elements. This informed a solution inspired by the past and reinvented for today.
This inspired the development of a unique and authentic concept at the heart of our rebranding: “Reinvent yourself, Stay timeless”.
To develop the new visual identity, Dennis went deep into the history of the hotel, uncovering timeless elements. This informed a solution inspired by the past and reinvented for today.
The new logo is a modern simplification of a previous iteration found deep in the hotel's archives. To accompany the simple and elegant wordmark, an iconic symbol was developed to celebrate the hotel's history and it's distinguishable façade.
Dennis aimed to quite literally live and breath the brand claim of “Reinvent yourself, Stay timeless” by pairing the new logo with a timeless colour palette, reinventing the hotel's identity for modern day audiences.
Every touchpoint was considered with great attention to detail, especially for copywriting where the brand claim of “Reinvent yourself, Stay timeless” remains a constant thread throughout.
Dennis aimed to quite literally live and breath the brand claim of “Reinvent yourself, Stay timeless” by pairing the new logo with a timeless colour palette, reinventing the hotel's identity for modern day audiences.
Every touchpoint was considered with great attention to detail, especially for copywriting where the brand claim of “Reinvent yourself, Stay timeless” remains a constant thread throughout.
CREDITS
Creative Direction: Josh Nathanson
Strategy: Carla Ibañez Barquet
Design: Allie Heesh
Design: Marina Coll
PM: Osvaldo Miranda
Copywriting: Alfie Hayward
Typography: Alan Levett
Photography: Enric Badrinas
Interior Design: Wit Architects
Copyright @ Dennis
Creative Direction: Josh Nathanson
Strategy: Carla Ibañez Barquet
Design: Allie Heesh
Design: Marina Coll
PM: Osvaldo Miranda
Copywriting: Alfie Hayward
Typography: Alan Levett
Photography: Enric Badrinas
Interior Design: Wit Architects
Copyright @ Dennis
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