Bachan's, the #1 household name in Japanese Barbeque Sauces, partnered with Stout for a transformative branding overhaul.
Beginning with a modernized logo for functionality, the design journey extended to an energetic illustration library, typography, pattern, photography, and branded motion styles, all echoing Bachan's mission of "Bringing Families Together."
More than a condiment, Bachan's new identity is a celebration of flavor, and the heart and soul that goes into every bottle, propelling the Bachan’s movement forward.
Beginning with a modernized logo for functionality, the design journey extended to an energetic illustration library, typography, pattern, photography, and branded motion styles, all echoing Bachan's mission of "Bringing Families Together."
More than a condiment, Bachan's new identity is a celebration of flavor, and the heart and soul that goes into every bottle, propelling the Bachan’s movement forward.
CREDITS
Copywriting: Erin Bosik
Motion Design: Garner Dumas
Animation: Rohan Patrick McDonald
Copyright @ Stout
Copywriting: Erin Bosik
Motion Design: Garner Dumas
Animation: Rohan Patrick McDonald
Copyright @ Stout
ABOUT STOUT
Stout Design Inc. was founded in 2013 on the idea that the combination of Arts & Smarts could not only create beautiful, charming, and human design work for brands and products, but that it could also drive results. It’s also based on the idea that two rhyming words will seem like they naturally go together. Thankfully, we landed on Arts & Smarts before anything else came to mind.
Discover more
The Design Blog
We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences.
The Design Blog
We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences.