As the longest-running LGBTQ+ advocacy group in the U.S., home to the nation’s first queer magazine, and the world’s largest repository of LGBTQ+ artifacts, the ONE Institute holds an invaluable place in history. Yet despite their cultural weight, the brand lacked the vision and vibrancy it deserved.
Recognizing the Institute’s significance to Los Angeles, Ronnie Alley set out to reframe their story. Shifting from being seen solely as an academic institution to becoming a cultural cornerstone for the city’s queer and allied communities.
Recognizing the Institute’s significance to Los Angeles, Ronnie Alley set out to reframe their story. Shifting from being seen solely as an academic institution to becoming a cultural cornerstone for the city’s queer and allied communities.
At the beginning of this project, Ronnie knew he wanted to lean into the Institute’s history. Using the masthead from their midcentury magazine as a starting point, Ronnie developed a dynamic logo system that reflects the eclectic energy of the community they serve.
From the onset of this project, there was a desire to revive the Institute’s magazine. What began in the 1950s and '60s as a publication focused on gay men’s issues, Ronnie sought to expand the reach to be more inclusive of today’s broader queer community.
With the first reissue centered on what it means to be queer today, Ronnie collaborated with contemporary artists and writers, while also drawing from articles found in the original magazine, to explore this theme. What's revealed is both how much has changed and how many struggles remain the same.
As an extension of the identity system, Ronnie also created pieces that evoke a lifestyle brand. Designed for those who identify with the Institute’s mission and are proud to represent it within their community.
From the onset of this project, there was a desire to revive the Institute’s magazine. What began in the 1950s and '60s as a publication focused on gay men’s issues, Ronnie sought to expand the reach to be more inclusive of today’s broader queer community.
With the first reissue centered on what it means to be queer today, Ronnie collaborated with contemporary artists and writers, while also drawing from articles found in the original magazine, to explore this theme. What's revealed is both how much has changed and how many struggles remain the same.
As an extension of the identity system, Ronnie also created pieces that evoke a lifestyle brand. Designed for those who identify with the Institute’s mission and are proud to represent it within their community.
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The Design Blog
We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences.
The Design Blog
We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences.