Orika is a playful wellness brand that offers a range of mindfulness products for self-care and sensory experiences, promoting spiritual adventure and elevating everyday life.
Born in Japan and conceived in New York, Orika creates traditional Japanese wellness and meditation products from an unusual and eccentric perspective.
Born in Japan and conceived in New York, Orika creates traditional Japanese wellness and meditation products from an unusual and eccentric perspective.
Inspired by the essence of the brand, we developed an incense packaging system based on two elements: typographic language (vertical kanji and horizontal Latin alphabet) and blur (a sensory and meditative experience).
The boxes, as a physical object, can be displayed horizontally or vertically, allowing for playful interaction. The fluorescent gradient printing explores meditative moments from an extravagant perspective.
The boxes, as a physical object, can be displayed horizontally or vertically, allowing for playful interaction. The fluorescent gradient printing explores meditative moments from an extravagant perspective.
ABOUT SMLXL
SMLXL is a full-service design company based in New York and Barcelona. From a large-scale visual identity system for a sports event to a small bookstore, from a cover for the New York Times Magazine to Seth Rogen's Houseplant home goods packaging line, SMLXL creates projects that influence contemporary visual culture and provide meaning for brands and individuals.
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The Design Blog
We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences.
The Design Blog
We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences.